What makes you sparkle with joy? What is your token of gratitude? 
What is happiness to you?

For the ninth time, we invite you to People’s Bead - this time to create your own design for the theme 'My Happy Bead'. People's Bead is one of our most exciting events where YOU can become a Trollbeads designer.
It is a bead inspired by people, designed by people, and selected by people.

Join the jury Become a designer
The winning artist will become part of the Trollbeads family of talented artists and designers. The winner will also receive a $5,000 designer’s fee and the winning bead created in 18k gold!
The winning bead design will be released with Trollbeads’ Autumn Collection 2017.

I want to design

There are many ways to create your bead design: craft your bead in clay or wax, sketch it on paper, or produce a design in Photoshop – whatever works best for you. Remember to show how the bead is placed on a bracelet and make sure you consider and show where the chain goes through. The hole is approx. 4 mm wide, and this needs to be incorporated in your design in correct proportions. Please show us your design from more than one angle. You can upload up to 4 different images of your design to help illustrate.

Upload your design image(s) here and tell us what inspired you and why this spectacular design is the perfect expression of a Happy Bead.
Become a designer

I want to be in the jury

For the first time we're letting YOU be a part of selecting the winning design from all the submissions! You can be part of our jury. 
• Round 1: Vote for the 24 finalists
From all the submissions you will first be asked to vote for your favorite entries and be part of selecting the top 24 designs. 

• Round 2: Vote for your 3 favourites
We hear the jury loud and clear - now we have a shortlist of the top 24 favourite submissions, and we're asking you to vote one final time to find the winner. You can vote for your top 3. The bead with the most votes in total will win! Cross your fingers – maybe your favourite will be the winning bead.
Join the jury


March 13 - April 3
April 5 - 21
May 1 - 5

About Trollbeads

Trollbeads started life in 1976 in Denmark and is the original beads-on-bracelet concept. 

Trollbeads is an exquisite set of interchangeable jewellery pieces. At the heart of the collection are the beads themselves. Each piece in the Trollbeads collection has its own little history, taking its inspiration from mythology, astrology, fairy tales, nature, spirituality, cultural diversity, and last but certainly not least, in the familiar things of everyday living. 

Personalize your own unique bracelet, bangle, necklace, ring or earrings by adding beads that fits your style, memories, interests and personality. 

Trollbeads jewellery is made from the highest quality raw materials, including 18-carat gold, Sterling silver, Italian glass, freshwater pearls, amber and precious stones, and is created from a blend of traditional and modern techniques. 

People are made of stories – some are defining and some are just for fun. Great stories come from those experiences that are all about the present. Where there is no 'but', only 'be'. 

Every story has a bead.