People's Bead

Design Event

We have counted all your votes and we have found a winner!
Click the button to see the winning design.

I want to see!

Trollbeads logo

The winner will receive the winning bead created in 18k gold!
The winning artist will become part of the Trollbeads family of talented artists and designers and the winning bead will be sold as part of the Trollbeads collection.
The winner is announced on August 20, and the winning bead is released in stores and online on September 3, 2021.


March 15 - April 5
April 12 – April 18
April 26 – May 2
August 20
September 3

Be a designer

To become a designer, you sign in and go to your profile.
Just check the box "I want to design and vote".
Now you are ready to participate.

There are many ways to create your bead design: craft your bead in clay or wax, sketch it on paper, or produce a design in Photoshop – whatever works best for you. Remember to show how the bead is placed on a bracelet and make sure you consider and show where the chain goes through.
The hole is approx. 4 mm wide, and this needs to be incorporated in your design in correct proportions. Please show us your design from more than one angle.
You can upload up to 4 different images of your design to help illustrate.

Upload your design image(s) and tell us what inspired you and why this spectacular design should become part of the Trollbeads collection..

When you have uploaded your design, it is time to show it to as many as possible. Share it on your social media - You have done a great work - be proud of it.

Join the jury

Again this year we are inviting YOU to be a part of selecting the winning design!

• Round 1: Vote for the 24 finalists.
First, we will ask you to vote for your favorites among all the submissions and be part of selecting the top 24 designs which will become the finalists. You will be presented with two designs at a time. Choose the one you think is the best.
In case two designs are equally beautiful – or not your taste – just press the “I cannot decide” button.
Then you will be presented for the designs in combination with another submissions later in the voting.
You can keep on doing this for as long as you want. The result of this round will be the 24 finalists.
• Round 2: Vote for your 3 favourites.
The 24 finalist have been chosen and now you need to vote for your top 3 among the 24 finalists to help us find a winner!

The bead with the most votes in total will win!
Cross your fingers – maybe your favourite will be the winning bead.

About Trollbeads

Trollbeads started life in 1976 in Denmark and is the original beads-on-bracelet concept. 

Trollbeads is an exquisite set of interchangeable jewellery pieces. At the heart of the collection are the beads themselves. Each piece in the Trollbeads collection has its own little history, taking its inspiration from mythology, astrology, fairy tales, nature, spirituality, cultural diversity, and last but certainly not least, in the familiar things of everyday living. 

Personalize your own unique bracelet, bangle, necklace, ring or earrings by adding beads that fits your style, memories, interests and personality. 

Trollbeads jewellery is made from the highest quality raw materials, including 18-carat gold, Sterling silver, Italian glass, freshwater pearls, amber and precious stones, and is created from a blend of traditional and modern techniques. 

People are made of stories – some are defining and some are just for fun. Great stories come from those experiences that are all about the present. Where there is no 'but', only 'be'. 

Every story has a bead.